In early 2017, three ladies with a vision and passion opened a boutique salon in each area after realizing that most of the neighborhood salons were outdated or of below-average quality. dry came to life by addressing the simple needs of ladies seeking salon services that are nearby, convenient and offering top quality by qualified professionals. It was a breath of fresh air compared to the huge salons that are out of reach and other low-quality salons. Doing so inspired other small businesses to follow a similar business model and upgrade their quality. DRY takes the hassle out of visiting the salon, bringing the client the best standards in hair and nail treatments in home-like comfort. DRY are boutique salons that target ladies looking for convenience and beauty maintenance in their local neighborhoods. DRY’s team of friendly beauticians and stylists is constantly updated with the latest beauty trends to cater to clients’ styles and needs. MISSION To allow ladies to maintain their beauty routines in their neighborhood in a casual atmosphere while elevating the standards for boutique beauty salons in Saudi Arabia with the use of high-quality products and services. VISION To become the go-to boutique beauty salon offering high-quality services and products while being accessible to ladies across local neighborhoods.